Welcome to my blog for the production of a music video on the track 'Insomnia' by the iconic Faithless

Track Choice: Faithless- Insomnia

Saturday 18 January 2014

Digipak Draft 1: Feedback


For feedback we showed our digipak design to our target audience and noted down any improvements that could be made from the negatives and positives of our digipak draft.

Inside Feedback:
Inside


From this feedback we found that the inside of our digipak isn't as appealing towards our target audience as we initially thought, this is because they felt that it needed more variety in the images shown in the grid design instead of repeating the same image, also they thought that it could have had more variety in the colours used also. Therefore we'll have to shoot more pictures of our character in the chair so that we can use a variety of images so it's more appealing to our target audience, but also change the colours so that they're more interesting.

Front Cover Feedback:


Front

Then for the front cover they didn't think it worked at all and want improvements to everything. Although there was layering they didn't think it was effective as it was too random, and the text font just looked random and didn't seem to fit any of the conventions of the artist or the genre along with the image used. Therefore we'll have to rethink the layering aspect and change the image to be more effective and relevant to the artist, and with the font more research into the artist is need for it to be effective, this could mean downloading a font that is similar to that used by Faithless.

Rear Cover Feedback:

We had similar feedback for the rear side of our digipak draft as our target audience again didn't think the image had good relevance or significance and the effect that is on this image was unpopular, also they weren't appealed by the yellow font so again the font needs further research and so does the image that will be used here.




Feedback Evidence:


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